CASIO COMPANY HISTORY
Casio came to recognition in 1957 when they created the world’s first all-electronic compact calculator. Casio’s advances in digital technology led to many important discoveries and to new product categories including musical instruments.
Since that time, Casio has continued as a world leader in technology through research and development. Today Casio produce some of the worlds most advanced and innovative keyboards and digital pianos for all levels of players.
CASIO ELECTRONIC MUSICAL INSTRUMENTS – AUSTRALIA CASIO EMI AUSTRALIA – SOUND TECHNOLOGY
Here in Australia, Casio is the number one selling brand of domestic portable keyboards and digital pianos* and has been distributed by Shriro Pty Ltd since 1983. With a team of professionals based around Australia, the Casio EMI (Electronic Musical Instrument) Division supplies specialist music retailers with the latest in Casio Sound Technology.
Casio is distributed in Australia by Shriro Holdings Limited.
Shriro was founded in 1906 by grandfather of our present Chairman, Mark Shriro, as a family business in Harbin, Northern China. Today, Shriro is still a privately owned company based in Hong Kong since 1949, it has offices and subsidiaries based in Hong Kong, China, Japan, Singapore, Malaysia, Taiwan, Thailand, Vietnam, Australia and New Zealand, and is now a truly international marketing, distribution, manufacturing and retail company with over 3,500 employees around the world with a turnover exceeding half a billion dollars. Shriro Holdings Limited, a 100% subsidiary of Shriro Pacific, is a leading manufacturer, marketing and distributor of consumer products throughout Australasia.
For more information about Shriro Holdings Limited, visit www.shriro.com.au
*Statement based on combined market import statistics of portable keyboards and digital piano categories.
OUR MISSION CASIO EMI AUSTRALIA – MISSION STATEMENT
“TO POSITION CASIO ELECTRONIC MUSICAL INSTRUMENTS AT THE FOREFRONT OF THE AUSTRALIAN DOMESTIC KEYBOARD & EDUCATION MARKETS & TO FACILITATE CONTINUED CONSUMER ACCESSIBILITY TO THE BRAND, WHILST SETTING NEW STANDARDS IN TECHNOLOGY, SERVICE & VALUE FOR MONEY.”